National Cupcake Week
12th August 2009
National Cupcake Week is created by British Baker magazine with co-sponsors Puratos and Chevler.
The aim is to encourage craft bakers, cafés, delis, coffee chains, convenience stores and supermarket in-store bakeries to celebrate the diversity and fun of the hugely popular cupcake by producing and selling a different recipe for each day of the week.
Commenting on the quality of competition entries, British Baker deputy editor Andrew Williams said: “The standard was extremely high. This competition not only demonstrates just how much craft baking is flourishing in the UK, but reflects the sheer level of innovation that is going on within the cupcake sector. The taste and flavour combinations, together with the style and presentation we experienced, have set an extremely high standard for years to come.
